Feb 22, 2021Why should we value emotions in marketing? Is it worth consideration?When we analyze the behavior of users on social networks, the first thing we usually do is observe the number of conversations on a specific topic. We track what is said about our products/services and our brand, as well as any positive or negative comments that may exist. But to…Emotional Intelligence9 min readEmotional Intelligence9 min read
Feb 7, 2021Social proof in marketing: How you influence consumer buying decisions?When you are in Rome, Do as the Romans do. When you want to buy a product or service that you have not used before, from a company that you know little or nothing, what do you think is the key factor that helps you decide? The Social Proof. You may not know it by this name, but I mean…Social Proof Marketing9 min readSocial Proof Marketing9 min read
Feb 1, 2021People and PsychologyWhether you are trying to get people to buy your product, use your service, join your community, or change their actions and decisions about something, you must first understand their psychology. Why do people do what they do and how can we make them do what we want them to…6 min read6 min read
Jan 24, 2021How to Conduct a Copy ‘TearDown’How to Conduct a Copy ‘TearDown’ Have you ever experienced the frustration that comes with writing a copy no one understands or wishes to engage with? As a marketer, you must understand that a great sales copy with a strong value proposition always precedes conversions. …Teardown4 min readTeardown4 min read
Jan 18, 2021Introduction to conversion copywritingSo you have a product or a service that you wish to sell — one that is complete and ready for consumption. The next hurdle you need to cross is getting the right people to see and be motivated to take action. This is what conversion means. Copywriting, on the…Copywriting4 min readCopywriting4 min read
Jan 10, 2021I Learned About Conversion Optimization So You Don’t Have ToI Learned About Conversion Optimization So You Don’t Have To Are you ready to learn all the best practices your eCommerce site needs to be successful? I have the scoop for you. Save weeks of your life trying to optimize your CRO by following these tips, rather than doing mindless…Conversion Optimization7 min readConversion Optimization7 min read
Jan 3, 2021Why Conversion Rate Optimization (CRO) is one of the most important topics in digital marketing?Digital marketing has been the buzzword since the first covid or lockdown. Many businesses were impacted due to covid as their business was not online, and some don’t even have a website. Having basic digital marketing knowledge is not a critical concern here. …Cro4 min readCro4 min read
